Strategic Planning, Research and Exhibition Design
In 1964 the Berkeley campus became the epicentre of a global countercultural revolution in American society. Although Berkeley’s heritage of radical politics is well known, its accompanying design legacy remains largely ignored. Design Radicals: Berkeley in the ‘60s pulled together, for the first time, a collection of design projects conceived in and around Berkeley that were intend to revolutionize postwar life.
Bespoke was enlisted to respond, reevaluate, and reveal this vibrant cultural history to a new generation of designers—through a public exhibition, symposium and publication which coincided with Berkeley's 2014 commemoration of the legendary Free Speech Movement.
- pictured is an archival image repurposed as a communication asset