Strategic Communications and Messaging
The Fogo Island Inn is a one-of-a-kind and groundbreaking cultural revitalization project in Newfoundland. Bespoke was hired in to help define how they should publicly speak about this new cultural destination and its emerging contemporary outport aesthetic.
Bespoke embarked upon an intensive research process to learn about the Island’s cultural heritage and the social entrepreneurship model being established. We interviewed key contributors to the project from local craftsmen, historians, and quilt-makers alongside international designers, artists and architects to build a unique approach to messaging.
Bespoke identified key communication insights to guide Fogo Island Inn in the lead up to its public launch. We established the tone of voice and a community-centered approach for their website to ensure that the Inn stood apart from the tourism marketplace. We conducted a series of in-depth interviews with key community contributors and used that as a spring board to create foundational messaging related to the island’s trails, seven seasons and the experience of visiting the Inn.