Communications Assets & City-Wide Outreach
To capture the imagination of Torontonians throughout the city, we designed a pop-up headquarters at Spacing the store, where the public could contribute their naming ideas, pick up a project button and learn more about the project. We hosted 31 naming brainstorm parties throughout the city reaching kindergartners to seniors.
Online we created a DIY naming party toolkit to encourage citizens to have fun and generate informed suggestions. Once our jury identified the strongest options for names, we commissioned four local artists – a yarn bomber, graffiti artist, illustrator and collage maker—to celebrate the potential in each shortlisted name. Their work became the creative inspiration for the public to vote on their favorite name. Over 500 votes were cast before the Bentway was chosen as the final name.
Communications Campaign & Public Engagement
Bespoke worked in close collaboration with Waterfront Toronto to design a public engagement campaign that invited Torontonians to join a citywide naming brainstorm for the new cultural corridor under the Gardiner. To ensure that this site belongs to the public in a meaningful way, we wanted to take this as an opportunity to reclaim this neglected space.
Our engagement strategy was centered on building awareness through active participation over nearly four months of activity. We held brainstorming parties and designed engagement opportunities that landed us on 884 unique suggestions, which were narrowed down through a jury shortlist that then went back to public vote. Bespoke conceptualized, designed and project managed the entire campaign.