Public Art Planning and Visitor Experience Design

Public Art Planning and Visitor Experience Design

The Canadian Songwriters Hall of Fame was looking to establish a physical presence within the Toronto Centre for the Arts in North York, Toronto, to fulfill its mandate to celebrate Canada’s rich songwriting heritage. Bespoke was hired to plan a series of public art installations as part of a larger visitor experience strategy and feasibility study.

Our recommendation was that the greatest opportunity for a rich visitor experience was a multi-sensory and emotional journey through the form, structure and performance of songs. From this starting point, we provided recommendations on the curatorial approach, implementation plans, project budget and developed the preliminary exhibit design.