Creativity Matters

Creativity Matters

Year Completed

Type of Work

Facilitation and Foresighting

Creativity Matters is an educational campaign focused on building creative capacity in K-12 schools across the US. Bespoke was engaged by the Sam Francis Foundation to lead over 120 thought leaders in mapping out the future of creativity. After months of research into the future of creativity, we designed and facilitated a provocative roundtable series that unpacked what it would take for creativity to become a core social value. We hosted three day long work sessions at the Hirshhorn Museum in Washington, the Dallas Museum of Art, and the Museum of Contemporary Art in Chicago.

Attendees where guided through a interactive scenarios planning process where they explored how creativity will shape work, home, education and community life ten years into the future. As an outcome of this consultation, Bespoke synthesized the sessions into a summary report that outlined the core challenges that need to be addressed moving forward.